Death by zero


Death by Zero

We do not take prisoners. We do not pose for random photo opportunities with C grade celebs. We do not compromise. We do not copy.

We do not dance to Lady GaGa. We do not “Buddy” up to footballers to be the face of our brand. We do not outsource. We do not run the same styles over and over. We do not wear fluro. We do not make acid wash jeans. We do not drink Cosmo’s. We do not wage wars. We do not support political agendas- we set our own. We do not claim false prophets or shamens.

We do not stand alone. We do not watch Australian Idol. We do not behave. We do not remember leaving our wallet in El Segundo. We do not apologise. We do not believe Michael did it. We do not come with a health warning. We do not claim to be world changers. We do not holiday in the Hamptons. We do not ask permission. We do not need to be on a guestlist. We do not negotiate with terrorists. We do not remember what happened on our last Sydney trip. We do not discriminate. We do not have our bond refunded on hotel rooms.

We do not release 200 piece ranges. We do not use a clever inclusion of our founders name in the label. We do not have many points left on our license’s. We do not recommend our products to minors. We do not return hire cars in the same condition we hired them in. We do not take Spanish lessons to pick up South American women. We do not ever forget Johnny Cash, Joe Strummer, Jim Morrison, Jimi Hendrix,Ian Curtis, Tupac Shakur or Kurt Cobain. We do not use hair products. We do not read Twilight books. We do not see things as they are, we see them as we want them to be

We do not need religion to answer life’s questions. We do not vote Labor or Liberal. We do not fuck around. We do not serve masters. We do not change the battery in our smoke alarms when we wind our clocks forward. We do not commute. We do not judge. We do not obey. We do not know what we did yesterday or where we were last night…..